We bring halal food to mainstream retail. Besides developing our own unique halal food concepts, we specialize in distributing halal brands, helping them secure a prominent place on store shelves. Our name, Hal'All, symbolizes our vision: making halal food accessible to everyone.
Under our motto “Together tastes better,” we strive to offer a wide range of halal products that perfectly meet the needs and desires of modern Muslim consumers, including Muslim Millennials and Generation Z.
We offer expertise in introducing and positioning halal food products in retail and also fully manage sales and key account management, from strategy to shelf launch and relationship management.
We support brands in the market with effective promotions and merchandising, based on a collaborative, coordinated approach. We utilize both traditional and innovative techniques.
We support halal food brands in effective distribution to mainstream retail, focusing on logistics, inventory management, and reliable delivery to stores.
We guide brands in shaping a strong brand identity, while respecting their own vision and positioning towards halal consumers and retailers.
We provide comprehensive quality control support and ensure that every product strictly complies with halal guidelines.
We specialize in developing innovative, tasty and high-quality halal food products.
Our Foodfriends consist of a mix of brands: from trusted, traditional names – Powered by Hal'All – to fresh and innovative brands. Each brand is specially selected to suit the unique preferences and lifestyle of our target group.
Hal'All FoodFriends serves as an extension of both customers and consumers in the halal market. We provide a comprehensive approach to meeting all halal needs and help our clients become experts in this rapidly growing segment.
Led by Muslims, Hal'All FoodFriends offers authentic insights into Muslim consumers. We strengthen our expertise through continuous research, perfectly tailored to the needs of our target audience.
With our expertise on board, we completely unburden our customers in the field of halal products, eliminating the need for external parties and saving costs.
Hal'All FoodFriends offers specialist advice and support in category management for halal products, from product selection to promotion, to strengthen our clients across the category.
We, Sam Sioua and Marc Veltman, combine in-depth knowledge of the halal market with years of experience in the food industry. From recipe development to distribution, we ensure that halal products not only meet the highest quality standards but also find their way to the right retailers and consumers. Innovation, craftsmanship, and an impeccable understanding of the market – that's what drives us.
Are you a retailer looking to expand your halal product range or get advice on the right shelf layout? Or do you own a halal brand and need support getting on the shelves? Look no further! We're the extension that connects brands and retailers. Feel free to contact us for a no-obligation consultation.
